Central Coast Tourism Council (CCTC) has appointed SLC Representation to promote the destination to the UK travel trade following a competitive tender process.

California’s Central Coast covers 350 miles of the world’s most beautiful coastline. This incomparable region stretches from Ventura just north of Los Angeles to Santa Clara south of San Francisco. Discover the Central Coast to find a true California vacation, complete with coastal roads, Pacific sunsets, national and state parks, world-class wine regions, and classic beach towns.

The UK and Ireland are California’s second largest overseas market. Visitors from the UK and Ireland made more than 865,111 in-person trips to the state, spending over $1,216 billion in 2018.

Krista Rupp, President, Central Coast Tourism Council & Travel Trade Manager, Monterey Bay Aquarium commented; ‘’CCTC is thrilled to take new direction with SLC representing our vibrant, timeless, and connected destination in the UK. We were impressed with their creative approach to working with our broad, multi-destination region and look forward to a thriving partnership’’.

Central Coast Tourism Council is SLC’s third client in the United States and joins a portfolio of over 27 clients worldwide ranging from Australasian destinations to hotel groups and destination management companies in Europe and the Indian Subcontinent.

Deborah Pearce, Managing Director, SLC Representation commented; “We are delighted to welcome CCTC into our portfolio, as our third USA client. The Central Coast region is an exciting destination to represent and we look forward to educating the travel trade on all it has to offer”