A representative from SLC attended the ABTA ‘Millennial Market in Travel’ conference last month for insights on this market and their travel needs.

 In a world of social media, evolving technology and the sharing economy, it’s essential that travel professionals know how to effectively connect with millennials, a generation  reshaping the travel industry. As the generation to coin the terms YOLO and FOMO, millennials are on the lookout for their next big adventure. This generation is ambitious when it comes to global travel – they are 1.4x more likely than their parents to travel abroad. In between their trips, they seek ways to stay connected to the world-at-large while also staying adventurous. The conference featured speakers from Google, Visit Britain, Expedia, G adventures, Contiki Holidays and Topdeck Holidays who offered insights on how to reach the most influential generation in the UK and how to make an organisation worthy of online conversation.