PR

SLC provides PR services to travel brands to assist them in reaching their business goals, as well as securing column inches.

We help our clients achieve tangible results such as measurable audience engagement on digital media and social media, increased room nights and visitor numbers.

Our talented team of well-connected PR professionals will tap into the right media contacts to achieve coverage, endorsements and visibility across traditional and new media to reach the target audiences, wherever they are.

Media relations & PR

Leveraging our long-standing media relationships, SLC covers all media engagement and management to generate high-value exposure which drives awareness and sales.

We work closely with our clients to identify the issues they face and the opportunities available to them in the UK market. From there we craft creative, strategic, integrated campaigns with measurable goals.

Working to achieve increased coverage across a broad range of media, from print to online, our service includes everything from managing a proactive press office, organising press visits, negotiating brand partnerships to securing high profile broadcast opportunities.

Content creation and marketing

Going beyond simply writing articles, press releases, media kits and advertorials, we help clients develop a clear voice and create the stories that will resonate with their desired audiences. Stories that start conversations and are designed to be shared across multiple channels and platforms.

SLC has run award-winning creative content campaigns targeted for maximum engagement and conversion.

Campaigns may run over several formats, including out-of-home, press, radio, social media and programmatic display to drive sales.

Social Media

To achieve measurable engagement and reach your target audiences, we create and implement social media strategies for integrated campaigns as well as providing guidance on localising wider campaigns, retargeting, advertising and channel management.

Influencer marketing

As customer conversations online about brands evolve, influencer marketing continues to be a crucial aspect of any campaign. We identify and secure the right influencers for our clients to collaborate with in order to reach and gain the trust of the right audience.

“Having SLC as a partner, with their long history in the industry and their unrivalled connections has allowed us to have an extended sales reach. SLC gives us a natural extension to our sales team opening up new business opportunities and product exposure for our group to the UK and European markets.”