Hotel
Launches
What can we Do for you?
TESTIMONIAL
Thareeya Deasakorn Khamkar
Marketing & Communications Manager
Keemala
“As a boutique luxury resort, Keemala always appreciates partners who are passionate about our brand. SLC is definitely one of these partners. They don’t hesitate to go that extra mile and have done an excellent job launching Keemala in the UK market. Their team is professional, efficient, cooperative and friendly and has always fulfilled their promise to uphold our brand. We definitely recommend SLC, particularly for boutique resorts that desire a strong and effective voice to tell their story on their behalf.”
SLC helps hotels from across the globe launch and establish a solid base in the lucrative UK market.
With a number of high-profile launches for hotels in Australia, the Middle East and Asia under our belts, we have a proven strategy for success.
Our team has in-depth knowledge and understanding of hotel KPIs from Average Daily Rate (ADR), Revenue per Available Room (RevPAR) and Average Length of Stay (ALOS) to Market Penetration Index (MPI).
We work with our new hotel clients to achieve these metrics, optimise business On the Books (OTB) and increase distribution in the UK & European markets.
Media coverage and management
SLC covers the management of media relationships and press office functions. Our aim is always to inspire target audiences to travel to our destinations through exceptional media coverage in print, online, and through social media.
Distribution
We distribute opening offers across all channels and platforms from OTAs to wholesalers, tour operators, travel agents and destination specialists.
Sales support
SLC is continually striving for room night conversion and growth for our clients. We devise and manage proactive sales strategies through all channels.
These may include meetings with product managers, on-going pitching to new operators, planning and managing in-market visits, distributing tactical sales promotions, managing incentives and attending trade shows, including managing appointment scheduling.
Education
Our clients know that front-line agents selling holidays still have a significant influence over customer decision-making.
We make it our job to educate the travel trade and promote our clients’ assets through in-person and online training, trade show attendance, hosting and managing FAM trips and attending and hosting in-market training events.
Marketing
To drive sales with target audiences, SLC manages tactical co-operative marketing campaigns in conjunction with tour operators, airlines and other partners.
We can also mobilise our network of in-market online specialists and project manage direct marketing campaigns to generate online traffic and sales.
Events
At SLC we’re experts in organising exciting launch events to gain exposure for our clients with key figures and decision makers in the UK & European trade.
Partnerships
Over the years SLC has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, OTA and travel agencies in the market.
Our clients benefit from this global network of partners through access to proven audiences and increased traffic and revenues to their locations.
Keemala, Phuket, Thailand
Client Stories
WORK WITH SLC
If you’re launching a new hotel and want to raise awareness of your brand in the UK, European and Australian travel market…