Strategic
Marketing

SLC provides strategic marketing services to help established brands and emerging players stand out in a crowded market and stand up to competition online.

Our team has the experience and in-depth market knowledge to create campaigns that raise awareness, create demand and drive sales.

Strategic marketing planning

We work closely with our clients to develop and execute tactical marketing plans in co-operation with tour operators and agents and manage budgets to maximise return on investment.

Brand development

To set our clients apart from the competition we work with them to assess and develop their brand identity, marketing messaging and content planning.

Social media

To achieve measurable engagement and reach the target audiences, wherever they are, we provide social media strategy planning including integrated campaigns, tips for localising wider campaigns, retargeting, advertising and channel management.

Influencer marketing

As customer conversations online about brands evolve, influencer marketing continues to be a crucial aspect of any campaign. We’ll identify and secure the right influencers for our clients to collaborate with to reach and gain the trust of the right audience.

Partnerships

Over 17 years SLC has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, travel wholesalers, OTAs (online travel agents) and travel agencies in the market.

We negotiate between multiple partners to secure additional funding in co-operative campaigns. We also identify and develop non-traditional partnerships that can offer brand alignment.